Plant Professor Mikuna Killpanapaq by Hangzhou Chancemate Tech Corp.

Plant Professor Mikuna Killpanapaq by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Plant Professor Mikuna Killpanapaq

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor Mikuna Killpanapaq

Plant Professor nisqaqa huk killpasqa serie kan, China nacionpi wayna llaqta runakunapaq rikchakuq (plantakunamanta ruwasqa) mikuna marca-paq. Kay serieqa aslla dumplings-kunata, jelly-ta hinaspa kafita tapun. Huk pallay (flat) rikuriy estilo llapan serieta huñunmi, ingredientekunap willakuyninta hinaspa caloría willakuyninta huk reqsichiy sistemaman tantachispa. Rikuchiq dibujokuna hinaspa abstracto graficokunaqa munayllamanta mana allin churasqa kanku, kasilla sonqo kayta ruwananpaq. Ñawpaqpi qillqasqakunaqa marcata, productota, hinaspa ingredientekunap tupuyninta rikuchin. Kay huchuychasqa cajakunaqa recyclable papelmanta ruwasqa kan, ancha allin kawsayman rikuq imprenta materialkunawan, hinaspa facillamanta huk bolsaman yaykun.

The Recognition

About the A' Design Award Burunsi Premiu

Plant Professor Mikuna Killpanapaq A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Plant Professor Mikuna Killpanapaq sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Plant Professor Mikuna Killpanapaq mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie