Quri Pilluchina · 2023
Shochu X Pʼishtay Diseño
- A' Design Award Quri Premiu 2023 in Pilluchina
- CLIENT: Shochu X
- Estimated Number of Design Views: 40,002
- Verification code E64A906FB7 · Verify this award
Colors
About Shochu X Pʼishtay Diseño
Shochu X nisqa empresapaq musuq marcay ruway, chay empresaqa Japón mamallaqtapi Kyushu suyupi rurasqa tradicional shochu upyanamanta kunan pacha qhawariymanta musuq chaninchayta paqarichin. Kay marcaqa manam upyana chaninchayllatachu qun, aswanpas culturawan kawsay rikchʼaykunawan tupanakuytapas chaninchan. Occidental upyana hina botella rikchʼay etiquetawan llamkʼasqa, ichaqa Japón laya patrón grafikuwan pisilla estética nisqawan yapasqa, chaywanmi Occidental Orientalwan culturakuna huñunakuyta qawachin, hinaspa tukuy pachantinmanta runakunaq kay shochuwan tinkisqa kasqankumanta kusikuyninkuta qawachin.
About the A' Design Award Quri Premiu
Shochu X Pʼishtay Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shochu X Pʼishtay Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shochu X Pʼishtay Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Image Credits
- Saga inc.
