Shadlee Ujyanapa Killpachasqan by Mohammadreza Eslamparast

Shadlee Ujyanapa Killpachasqan by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Shadlee Ujyanapa Killpachasqan

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #150114

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Ujyanapa Killpachasqan

Shadlee nisqaqa mana traguyuq ujyanakunapaq killpachasqa diseñom, sapa kaq "mocktail" nisqa ujyanakunapaq ruwasqa. Kay ujyanakunaqa runakunapaq ruwasqa, raymikunapi mana traguyta munaqkunapaq. Pichqa sabor kachkan, sapa bottellapim huk kaq animalpa unanchaynin rikukun. Animalkunapa uyanku pisi tukusqa geometrico formakunaman tikrachisqa, makillawan hina musuq estilopi siq'isqa. Sinchi contrastuyuq colorkuna churasqa, estanteriapi labelkuna sut'ita rikukunanpaq. Tukuy pichqa labelkunataqa huk sami rikuynin tinkichin, colorniyuq unanchaykunataq kusi kawsayta rikuchin.

The Recognition

About the A' Design Award Burunsi Premiu

Shadlee Ujyanapa Killpachasqan A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Shadlee Ujyanapa Killpachasqan sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Shadlee Ujyanapa Killpachasqan mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.