Naked Nature T'impuy Barra by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.
BurunsiPilluchina· 2023
Naked Nature T'impuy Barra
Client: Depot Creative
A' Design Award Burunsi Premiu Winner in Pilluchina Category
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- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature T'impuy Barra
Naked Nature nisqaqa rimanakun huk pachaman mayqen aswanta pachamamawan kutiykachan. Diseñadorqa ruwarqan huk diseñota hinaspa rimay estrategiata marcapaq, chaynallataq llapa packaging diseñokuna. Marcaq malliyninkunan rikuchisqa hatun, kallpasapa makiwan siq'isqa tipografíawan packagingmanta phuturispa, señalmi ukhupi kaq malliykuna mana wichqasqa kanankuchu. Marca simiqa pukllay hinaspa chiqan sonqowan packaging hinallataq. Barraq chulla kaynin rikuchikun sostenible credencialesninpi, wasipipaq compostable envolturawan. SRTkuna imprimisqa kanku CMYK nisqawan 1 punto llimphiyuq hinaspa tukuyninpi satén acuoso barnizwan.
The Recognition
About the A' Design Award Burunsi Premiu
Naked Nature T'impuy Barra A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Naked Nature T'impuy Barra sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Naked Nature T'impuy Barra mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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