Vegan Style P'istuña Ruway by Veronica Vicente Ruiz

Vegan Style P'istuña Ruway by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2023

Vegan Style P'istuña Ruway

by Veronica Vicente Ruiz

Client: Veralidad Studio

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #150382

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegan Style P'istuña Ruway

P'istuña ruwayninmi huk uchuy empresaq tukuy llank'anakunapaq, marañón phastay hinaspa mana uywa qisullata ruranankupaq. Makiwan yurakunamanta ruwasqa, 100% mana uywa, pachamanta kaq materialkuna. Kay marka mana uywa kawsayta kallpachan, uywakunata mana allinta ruraspalla utaq nanachispalla, chaynallataqmi pachamanchisman pisiylla llakiyta quspa. P'istuñaq musuqyachiyninwan markaq sut'inchayninpas kay yuyaykunapi sayarin, markaq chaninchayninta, allin ruwayninkunatapas hatuchananpaq. Kay yuyaykunataqa musuq p'istuñaq materialninpipas rikunchikmi, musuqmanta llamk'achisqa material nisqa.

The Recognition

About the A' Design Award Fierru Premiu

Vegan Style P'istuña Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Vegan Style P'istuña Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Vegan Style P'istuña Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
Dimensions & Packaging: 100 mm x 100 mm x 45 mm
Tags: packaging plant based, packaging vegan, design packaging sustentable
Production Technology: The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
Design Challenge: The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
Inspiration: The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
Project Duration: Project start August 2021, project completion May 2022, Cantabria, Spain
Patents: Serra Vegana National brand M4160284(6) pending
Image Credits: Ilustrator: Verónica Vicente
Mockups: Verónica Vicente