Jelly Fresh Mikhuna Miskichiq Q'ipichana by Rodrigo Chiaparini

Jelly Fresh Mikhuna Miskichiq Q'ipichana by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Jelly Fresh Mikhuna Miskichiq Q'ipichana

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Mikhuna Miskichiq Q'ipichana

Jelly Fresh nisqaqa huk q'ipichana yuyaymi, challwa wayk'unapaq kamachisqa ñut'u miskichiqkunapaq. Kay ruwayqa periodiku qhatuq waynap rikch'ayninmanta hamutasqa kachkan, chaymantapas ñawpa yachaykunata yuyarichin, chaskiy challwata papelwan mayt'uy kaqta. Periodiku qhatuq waynap fotografianqa qillqa rikch'aykunawan, churay ñiqiwan, siq'i ruwaykunawan ima huñusqa kachkan, rantiqwan t'inkinakuyta paqarichinapaq. Kay huñuqa kimsa miskikunayuqmi, iskay q'ipichana sayaykunayuqtaq, chayrayku miskichiqkunaqa wayk'una wasipi hawa apaykachanapaq kanku. Huk musuq, ch'uya churay ñiqi, huk sut'i llimp'ikunawan, latakunata churana pataykunapi aswan rikuriyta yanapan.

The Recognition

About the A' Design Award Qullqi Premiu

Jelly Fresh Mikhuna Miskichiq Q'ipichana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jelly Fresh Mikhuna Miskichiq Q'ipichana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jelly Fresh Mikhuna Miskichiq Q'ipichana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin