Dog Yep Allqu Mikhuna Wayqichana by Rodrigo Chiaparini

Dog Yep Allqu Mikhuna Wayqichana by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2023

Dog Yep Allqu Mikhuna Wayqichana

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Allqu Mikhuna Wayqichana

Dog Yep nisqaqa huk wayqichana yuyaymanaymi, allqukunapaq allin mikhunakuna rurasqa kaqpaq. Logo nisqap kuraq rikch'ayninqa allqukuna pukllananta, kawsayninpi kallpayuq kananta yuyaychan, hinallataq mikhunap kikin rikch'ayninta kutichin. Rikch'ayniyuq personajekuna, k'anchaq llimp'ikunawan huk pukllay rikch'ayta ruwanku, hinaspa produktota anchata rikuchinku qhatunapi hinaspa internet qhatunakunapipas. Mikhunakunaqa lata wayqichanakunapi churasqa kanku, kay ruwaypaq allinnin akllasqa. Dog Yep nisqap munayninqa pukllayta, kallpayuq kayta kallpachananmi, allin qhali mikhuywan.

The Recognition

About the A' Design Award Burunsi Premiu

Dog Yep Allqu Mikhuna Wayqichana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Dog Yep Allqu Mikhuna Wayqichana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Dog Yep Allqu Mikhuna Wayqichana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin