Qullqi Pilluchina · 2023
Japanese Sake Paquete Ruway
- A' Design Award Qullqi Premiu 2023 in Pilluchina
- CLIENT: Hasegawa Brewery Co.
- Estimated Number of Design Views: 29,080
- Verification code 8B1822E46B · Verify this award
Colors
About Japanese Sake Paquete Ruway
Kaymi huk especial sake ruwayqa, Hasegawa Sake Ruwana Wasipi 180 watayuq yuyarinanpaq ruwasqa. 180 wata ñawpa malliy hinaspa yachaykunan generacionkunapi qupachikusqa, hinaspa sach'a siq'ikuna hatun rikuchiy hina ruwasqa historiata hinaspa hamuq pachata rikuchinapaq. Lliw hawaman cajapiqa llikakunan tinta pinturamanta kallpachasqa tradicionta hinaspa lujo kayta rikuchinapaq. Yuyariy logoqa qurillapi imprimasqa ruwana wasipi ayllu escudowan tupananpaq. Ukhupi botellaqa huk yana imagen contraste kasqan. Botellapa ch'akinaqa tradicionpa hinaspa tecnologiapa llasayninta rikuchin.
About the A' Design Award Qullqi Premiu
Japanese Sake Paquete Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Japanese Sake Paquete Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Japanese Sake Paquete Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
