Elena Gamalova nisqap Odaya Home P'akiy diseñon

Elena Gamalova nisqap Odaya Home P'akiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Odaya Home P'akiy

Elena Gamalova rurasqa

Mañakuq: ODAYA Home

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#151176 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Odaya Home P'akiy nisqamanta

Odaya Home p'akiyninqa rikuchinan karqan makiwan sirasqa randhapa allin ruwasqanta hinaspa k'anchakuykunapa sananpa chaninmanta. Pavo real rikch'aqa, Odaya Home nisqapa ñawpaq Care and Love Collection nisqapi aswan importante kaq, ñawpaqmanta pachami wasipa waqaychaqnin karqan. P'akiy ruwayqa pavo real rikch'ata tikrachirqan sumaq quri phiru llikaman, randha ruwaytaqa yuyarichispa. Markapa willakuyninqa sipiy kaxapa tapanpi ukhupi qillqasqa kachkan, chaymanta llamp'u raphiqa markapa rimayninta 'Qanmi kaypi kankiri hinaspa kayqa wasiyki, Odaya Home' nisqata rikuchispa, ukhupi kaq sumaq utku satén awata llamp'ulla p'akin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Odaya Home P'akiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Odaya Home P'akiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Odaya Home P'akiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Tupukuna & P'istuy: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Etiquetakuna: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ruway Tecnología: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Diseño Sasachakuy: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
T'aqwiy: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Kallpachay: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Llamk'ay Pacha: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Purichiy Puriy: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patentekuna: Copyrights belong to Elena Gamalova, 2023.
Siq'i Hayñikuna: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home