Hernuta Day Ch'aki Rurukunaq P'akete Ruway by Mohsen Koofiani

Hernuta Day Ch'aki Rurukunaq P'akete Ruway by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2024

Hernuta Day Ch'aki Rurukunaq P'akete Ruway

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Colors

The Design

About Hernuta Day Ch'aki Rurukunaq P'akete Ruway

Kay ruwasqa p'aketepiqa, Tayta Hernuta personajeqa kay p'aketmanta huk sapaq ruwayninmi, payqa ch'aki mikhuna pachanpi aventurero runam. Diseñomanta huk ruwaykunapas kaymi: p'akete diseñoqa sanu kananpaq ruwasqa (yurak patapi rurupa chiqa rikch'ayninwan, yana yurak rikch'aywanmi musquy hina). Sapa p'aketmi huk aventura willakuyta willan, chaynallataqmi kuyurisqa, sapaq p'aketkunata rikunkichik.

The Recognition

About the A' Design Award Burunsi Premiu

Hernuta Day Ch'aki Rurukunaq P'akete Ruway A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hernuta Day Ch'aki Rurukunaq P'akete Ruway sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hernuta Day Ch'aki Rurukunaq P'akete Ruway mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani