Songbai Wang, Yao Wu and Xuan’ang Pu nisqap Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) diseñon

Songbai Wang, Yao Wu and Xuan’ang Pu nisqap Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging)

Songbai Wang, Yao Wu and Xuan’ang Pu rurasqa

Mañakuq: Shede Spirits Co., Ltd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#152685 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) nisqamanta

Shede Spirit Oriental Wisdom nisqaqa huk regalo cajam, China llaqtapi traguykuna ruwasqapaq kamachisqa. Kay diseñoqa marcata Weiqi nisqawan t'inkin, chay pukllayqa Go sutiyuqpas riqsisqam. Traguykuna botellakunaqa yana yuraq Weiqi rumikuna hinam ruwasqa kanku, muyu rikch'ayninkutaq makipi allinta hap'inapaq. Cajata kicharispaqa huk ñawpaq Weiqi pukllayta gráfico hina rikuchin. Weiqi rumikunapaq p'ukukuna hinallataq huk Weiqi tablero churasqam kachkanku, chaymi traguykunata upyachkaspa pukllayta pukllakunman. Cajaqa kraft papel corrugado nisqamanta ruwasqam, mana ancha material usuchinanpaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shede Spirit Oriental Wisdom Traguykuna Ch'uspaykachana (Packaging) achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Tupukuna & P'istuy: 312mm*312mm*142mm
Etiquetakuna: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ruway Tecnología: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Diseño Sasachakuy: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
T'aqwiy: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Kallpachay: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Llamk'ay Pacha: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Purichiy Puriy: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Huñu Runakuna: Songbai Wang,
Yao Wu,
Xuan’ang Pu