Yanhui Zhang nisqap Pazhu Winery Vino Waqaychana diseñon

Yanhui Zhang nisqap Pazhu Winery Vino Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2024

Pazhu Winery Vino Waqaychana

Yanhui Zhang rurasqa

Mañakuq: Wuhan PUFINE Creative Technology Co., Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

13,213

Taripasqa Premio Atipaq

#152702 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pazhu Winery Vino Waqaychana nisqamanta

Pazhu Winery nisqaqa, Tibet nacionpi ruwasqa uva vinopaq waqaychana diseñom kachkan. Hawa cajaqa Potala Palacio nisqa wasi rikch'aynintam qatin, chaymantapas ochre puka hinaspa rumi q'illu llimp'ikunata sumaq llimp'inapaq apaykachan. PET nisqa qillqasqaqa, isqun llimp'iyuq ultravioleta imprentawan ruwasqa kashan. Sumaq bendición dibujokuna, prayer bandera nisqakuna, uva sach'akunapas, llamkaq uywakunapas kay law rikch'aywan llimp'isqa kashan. 3716 yupayqa, vino wasiq patapi kasqanta willan. Cajata pataman kichaspa, muyuriq urqukunaq rikch'ayninmi rikhurin. Regalo cajaqa 112 kaq 112 kaq 380 milímetropi tupun.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Pazhu Winery Vino Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pazhu Winery Vino Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pazhu Winery Vino Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Tupukuna & P'istuy: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Etiquetakuna: Tibet, extremely high altitude, national features, Pazhu Winery
Ruway Tecnología: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Diseño Sasachakuy: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
T'aqwiy: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Kallpachay: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Llamk'ay Pacha: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Purichiy Puriy: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Huñu Runakuna: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang