Smoothies Mikhuna Marca Ruwana by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2024
Smoothies Mikhuna Marca Ruwana
Client: ABC Design Communication
A' Design Award Fierru Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #152745The Design
About Smoothies Mikhuna Marca Ruwana
Kay pachapi sapa kuti kuyuykachaptinmi pacha pisiyaptintaq, Jean Paul Lab smoothieninkunaqa kutichinku suqta pakikunapi hunt'asqa kusikuywan allin saminkunawan. Bicicletapi puriqkunam qispikaypaq unanchankuna kanku. Tukuy mit'akunapi mana sut'imanta kallpawan purinku, ñankunata tarispa kawsayninkuta kusikuywan hunt'achispa, smoothiekunapi pakasqa mallimanta hinam. Ña pacham kacharikuypaq Jean Paul Lab yuyaysapa samininkunaman purinapaq, kusikuy ñanninkunata qatispa.
The Recognition
About the A' Design Award Fierru Premiu
Smoothies Mikhuna Marca Ruwana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Smoothies Mikhuna Marca Ruwana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Smoothies Mikhuna Marca Ruwana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensions & Packaging
- Label: Width 110mm x Height 160mm
- Tags
- smoothies, jean paul lab, vintage, packaging
- Production Technology
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Design Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Project Duration
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Operation Flow
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Team Members
- George Ziakas
Costas Lakis
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