Xijiu Liquor Machachiq upyana q'ipikuna by Yamin Zhu

Xijiu Liquor Machachiq upyana q'ipikuna by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2024

Xijiu Liquor Machachiq upyana q'ipikuna

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Machachiq upyana q'ipikuna

Kay sumaqta ruwasqa puyñuqa China siq'imanta "Xi" sutiyuqwan tawa rikuykunamanta siq'isqa kachkan, kusikuyta hinaspa kusiyninta rikuchin. Paypa lliphyaq China puka llimphiqa raymikuna p'unchawkunapaqmi tupan. Muyuq wisq'anawan t'ikra uyaq allin tantanakuyninqa ñawpa China hamut'aykunata qhawachin. Iskay puyñukuna huñunakuptinqa, iskay kusikuymanta unanchata rikuchiku, ñawpa qasarakuy kawsaykunamanta. Kay ruwayqa kawsay herenciatam yupaychan, chaynallataq ruwaqpaq experienciatapas allinchan, sapalla allin hap'iy ruwaywan mana sasachu hap'inapaq.

The Recognition

About the A' Design Award Fierru Premiu

Xijiu Liquor Machachiq upyana q'ipikuna A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Xijiu Liquor Machachiq upyana q'ipikuna sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Xijiu Liquor Machachiq upyana q'ipikuna yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8