Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging) by Yuejun Chen

Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging) by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2024

Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging)

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging)

Guyuelongshan nisqaqa huk wakaychana churana ruwaymi (packaging design), China suyupi Zhejiang llaqtamanta arroz vinupaq. Kay vinuqa ñawpa yachaywan puquchisqam kachkan, chaymanta pisi alcoholniyuqmi, chaymi kay upyanaqa sapa p'unchaw wayna sipaskunapa upyanankupaq allin kachkan. Kay wakaychana churanaqa China suyupa orqokuna siq'iyninpa sumaq kayninta qatipan, hinaspa churanapa rikch'ayninqa orqokunata, yakuta, inti chinkayta rikch'achin. Kay ruwayqa ñawpa arroz vinu churanakunapa mana sumaq rikch'ayninta musuqyachiyta munan, hinallataq Inti Lluqsimuy suyukunapa kawsayninta kunan pacha hina rikuchiyta munan. Kay churanaqa 340 mm kinraynin, 130 mm ukhu kaynin, 150 mm sayaynin kapun.

The Recognition

About the A' Design Award Qullqi Premiu

Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging) A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging) ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Guyuelongshan China Arroz Vinu Wakaychana Churana (Packaging) achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.