Xiao Ma Song Strategic Consulting nisqap Wow Long Rice Crust Mikhuna Q'ipichaykuy diseñon

Xiao Ma Song Strategic Consulting nisqap Wow Long Rice Crust Mikhuna Q'ipichaykuy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

Wow Long Rice Crust Mikhuna Q'ipichaykuy

Xiao Ma Song Strategic Consulting rurasqa

Mañakuq: Xiao Ma Song Strategic Consulting Co., Ltd

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

14,125

Taripasqa Premio Atipaq

#154451 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wow Long Rice Crust Mikhuna Q'ipichaykuy nisqamanta

Wow Long Arroz Q'allu nisqaqa, chino nacionpi kawsaq arroz mikhuna q'ipichaykuypaq disiñom kan. Kay disiñoqa kaq kikin qhatuykunamanta hinaspa kay mikhuna rikch'aypi machu marca imagenmanta t'ikrarikun. Q'ipichaykuypi rikhurin chino ñawpa pacha runa Zhuge Liang nisqa, pitaq sutinmanta marca sutiqa hamurqan, comic estilopi asiykachiq hina siq'isqa. Ñawi-uyapi anchata rikhuriq gestos hinallataq "Wow" nisqa rimasqa simiqa, mikhunaq ch'ipu kaqninta rikuchin. Marca sutiqa "Wo Long" kaqmantaqa "Wow Long" nisqaman tikrasqa karqan. Siq'isqa willakuykuna hinaspa q'ipichaykuq fotografiankunapas huñusqa kanku, wayna consumidorkunata aypanankupaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Wow Long Rice Crust Mikhuna Q'ipichaykuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Wow Long Rice Crust Mikhuna Q'ipichaykuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Wow Long Rice Crust Mikhuna Q'ipichaykuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Tupukuna & P'istuy: 220mmX50mmX320mm
Etiquetakuna: Chinese,Wowlong,Rice,Crust
Ruway Tecnología: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Diseño Sasachakuy: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
T'aqwiy: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Kallpachay: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Llamk'ay Pacha: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Purichiy Puriy: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Huñu Runakuna: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Siq'i Hayñikuna: Illustrator :Wang Dianhe