Zhejiang Sci-Tech University nisqap Martial Essence In Brew Trago Q'ipina diseñon

Zhejiang Sci-Tech University nisqap Martial Essence In Brew Trago Q'ipina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

Martial Essence In Brew Trago Q'ipina

Zhejiang Sci-Tech University rurasqa

Mañakuq: Zhejiang Sci-Tech University

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,738

Taripasqa Premio Atipaq

#154615 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Martial Essence In Brew Trago Q'ipina nisqamanta

Martial Essence In Brew nisqa qillqasqa Laojiuhan trago q'ipinapaq disiñasqa, Yongjia, Wenzhou llaqtamanta hurqusqa tragopaq. Kay disiñu Fenglin Southern Fist nisqa, chay llaqtapi kaq maqanakuy yachayta, ñawpaq rikuchiyninpaq apaykachan. Qori siq'ikunawan suqta ñawpaq kuyuykuna qhawarichisqa kachkan, hinaspa ranti-rantipa sutinta sinchi hatun qillqaywan qillqasqa kachkan. Qhepa qillqa uran, ch'allpu rikch'aq siq'i, distilación ruwayta rikuchin. Botella yana q'illu-lliphlichiq (matte) ruwasqa, qori metal chukchunniyuq. Botella hinaspa chukchun urqukuna, mayukunapa siq'inkunawan lawrasqa kachkan, kaykunataqmi chay llaqtapa kikin kaqninta rikuchin, hinallataq mana lluch'kanapaq yanapan. Botellaqa 500 millilitrota apan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Martial Essence In Brew Trago Q'ipina A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Martial Essence In Brew Trago Q'ipina sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Martial Essence In Brew Trago Q'ipina mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Tupukuna & P'istuy: Bottle: 500ml
Etiquetakuna: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Ruway Tecnología: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Diseño Sasachakuy: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
T'aqwiy: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Kallpachay: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Llamk'ay Pacha: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Purichiy Puriy: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Huñu Runakuna: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang