Hai Zhu nisqap The Drum of Heaven and Earth Trago Waqaychana diseñon

Hai Zhu nisqap The Drum of Heaven and Earth Trago Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2024

The Drum of Heaven and Earth Trago Waqaychana

Hai Zhu rurasqa

Mañakuq: Shanxi Fenyangwang Wine Industry Co., Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

12,243

Taripasqa Premio Atipaq

#154724 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Drum of Heaven and Earth Trago Waqaychana nisqamanta

Hanaq Pacha Runa Pacha Tinyan nisqaqa, huk 25 kg Baijiu sutiyuq China trago waqaychanapaq mankam kan. Kay ruwasqan ñawpa maqanakuy tinyaman rikch'akun, Tang Dynasty suyupi kaq Guo Ziyi sutiyuq apuq tinyankunamanta yuyarisqa. Wiraqucha amarukuna hinaspa Pixiukuna nisqa - China ñawpa kawsaypi sumaq animalkuna - qillqawan tupanku, huk kimsa k'itiyuq (tercera dimension) reliebe ruwasqapi, makiwan llankasqa reqsikunanpaq. Qurichasqa hinaspa llampu ruwasqan hawanta sumaq textura churan. Iskay ladopi tinyaq waqtananmi upyanapaq churanapas atikun, chayrayku tragota rakinakunku. Kay waqaychanaqa 565 chunkanmanta 209 chunkanman 742 milímetrokamam kachkan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

The Drum of Heaven and Earth Trago Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Drum of Heaven and Earth Trago Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Drum of Heaven and Earth Trago Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Tupukuna & P'istuy: product dimensions, 565 mm x 209 mm x 742 mm
Etiquetakuna: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Ruway Tecnología: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Diseño Sasachakuy: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
T'aqwiy: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Kallpachay: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Llamk'ay Pacha: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Purichiy Puriy: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Huñu Runakuna: Hai Zhu