Jin Zhang nisqap Hao Prawns Condimento nisqap Wisq'aynin diseñon

Jin Zhang nisqap Hao Prawns Condimento nisqap Wisq'aynin diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2024

Hao Prawns Condimento nisqap Wisq'aynin

Jin Zhang rurasqa

Mañakuq: Wuhan Sanbu Brand Design

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#154739 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Hao Prawns Condimento nisqap Wisq'aynin nisqamanta

Ruwaykuqkuna hatun yuraq k'itita llamk'anku huk rikch'akuq rurukunamanta sapaqchanankupaq, riqsisqa póker riqchaqkunawan camarones nisqawan tantanasqata llamk'achispa consumidorkunapi riqsiy sienteyta ruranankupaq; Marcap sutinpi chino qillqakunaqa pantaspa nisqa kanman chayrayku, ruwaykuqkunam marcap inglés loguntataq ruwanku chino pinyin nisqawan willayniyuq. Tonota yapaykuspanqa aswan allinta marcap sutinta ninakunku, tonoq rikch'ayninpas huk tildata hina rikurichin, marcapaq yanapakuq gráficota paqarichispa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Hao Prawns Condimento nisqap Wisq'aynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Hao Prawns Condimento nisqap Wisq'aynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Hao Prawns Condimento nisqap Wisq'aynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Tupukuna & P'istuy: Width 185mm x Depth 45mm x Height 256mm
Etiquetakuna: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Ruway Tecnología: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Diseño Sasachakuy: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
T'aqwiy: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Kallpachay: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Llamk'ay Pacha: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Purichiy Puriy: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.