Iris Fan nisqap Miok Lechewan Cervezapaq Envase Ruway diseñon

Iris Fan nisqap Miok Lechewan Cervezapaq Envase Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Miok Lechewan Cervezapaq Envase Ruway

Iris Fan rurasqa

Mañakuq: Miok

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#155700 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Miok Lechewan Cervezapaq Envase Ruway nisqamanta

Miok nisqaqa huk envase ruway kachkan lechewan cervezamanta, latakunapi rantikusqa. Kay upyanaqa misk'i p'osqo lechewan cervezapa phusuqunwan chaqrusqa kachkan, probiótico nisqakunayuq, pisi alcoholniyuqtaq. Ruwaypa yuyayninqa chaqruymi. Miok qillqakuna tuytusqanpa muyuriqninpi, iskay unu hina rikch'aykuna huknarikusqa musuq rikch'ayman tukunku. Rikch'ay simiqa kallpayuq, kuyuqlla, kusikuyniyuqtaq kachkan. Logoqa latapi hatun kaq rikch'aymi, chaymi marcaqa qhatupi usqhaylla riqsina kachkan. Sapa latapi 375 mililitro unu kachkan. Envase ruwayqa suñanapaq cajakunata, apachinapaq cajakunata, apaykachanapaq cajakunatawan hap'in, internetpi hinallataq tiendakunapi rantikunapaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Miok Lechewan Cervezapaq Envase Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Miok Lechewan Cervezapaq Envase Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Miok Lechewan Cervezapaq Envase Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Tupukuna & P'istuy: 375mL per can
Etiquetakuna: Mixing, Milk Beer, Packaging, Can, Miok
Ruway Tecnología: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Diseño Sasachakuy: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
T'aqwiy: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Kallpachay: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Llamk'ay Pacha: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Purichiy Puriy: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patentekuna: Copyrights belong to IBEA, 2021
Huñu Runakuna: Iris Fan
Siq'i Hayñikuna: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao