Guillaume Tiravy nisqap Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu diseñon

Guillaume Tiravy nisqap Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu

Guillaume Tiravy rurasqa

Mañakuq: Maquera

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#155986 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu nisqamanta

Ardeche chawpipi, Francia mamallaqtapi pakasqa suyupi, ch'amanchasqa machaq upyana puyñu paqarimun. Maquera nisqapa envasewan munaqkunawan chiqan tinkuyta kamachin, ñawpaq contenidonta kusiykuspamanta musuq wasipi ruwana ch'amanachaypaq yuyaywan ruwasqa p'uyñuta riqsichispa. Tikranapaq etiquetaqa serigrafía impresionpa hawanpi churakun, asimetríata paqarichispan. Kallpasapa materialkunamanta ruwasqam, wiñaypaq kuti kuti llamk'anapaq tukun. Kay ruway rantiqkunapa llakiyninkunata allichan, ruruta estantepi tukyachispan, tukuyninpi sustentable kachkaspa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Maquera 50cl Ch'amanchasqa Machaq Upyana Puyñu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Tupukuna & P'istuy: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Etiquetakuna: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Ruway Tecnología: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Diseño Sasachakuy: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
T'aqwiy: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Kallpachay: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Llamk'ay Pacha: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Purichiy Puriy: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Patentekuna: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Siq'i Hayñikuna: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy