Delpasand Yana Té Waqaychana by Mohammadreza Eslamparast

Delpasand Yana Té Waqaychana by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2025

Delpasand Yana Té Waqaychana

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #156274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Yana Té Waqaychana

Delpasand nisqaqa yana té waqaychanapaq huk diseñom kachkan. Kay rikuchikuyqa Ceylon tému apamun, mishki qapariyniyoq hinaspa kikin kasqanpi rikuchisqa, hinallataq Iran tému. Yana llimp'ita akllakurqan sut'i kaptin, chay chay ch'akichisqa té raphikunapa llimp'inwan kuska kasqanrayku. Pallay illustracionkuna, huk té p'uyñu hinaspa huk té chakra rikuchikuq, sapa productopa maymanta hamusqanta rikuchin. Huk chakra runa, huk elefante hinaspa huk templo Ceylonta rikuchinku, ichaqa chakra rikuchikuykuna Iranta rikuchinku. Ch'aqway hinaspa sut'i llimp'ikuna rantikuqkunata yanapan variedadkunata anaqiman t'aqanankupaq. Sapa cajaqa cartónpi offset nisqawan imprentasqa, hinaspa embossing nisqawan llamk'asqa.

The Recognition

About the A' Design Award Fierru Premiu

Delpasand Yana Té Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Delpasand Yana Té Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Delpasand Yana Té Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.