Shan Ling 3 Waqaychana Qhatuna Wasichata by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2024
Shan Ling 3 Waqaychana Qhatuna Wasichata
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
A' Design Award Fierru Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 Waqaychana Qhatuna Wasichata
Shan Ling 3 nisqaqa huk sayaq (limited edition) waqaychana qhatuna wasichamin, chaypi usutakuna, p'achakuna hinallataq huk kikin ripiykuna (sports team) accesoriosninkuna churakun. Kimsa k'uchuyoq (triangular) rikch'ayninqa mana kaqllachu kikin kuadrado hina qhatuna wasichakunawan, chaymi llapan kaqkuna ukhupi pallaylla siqasqa kawsanku. Huk qhatuna wasichaqa usuta hatunninkunata 31 kamachaq 43 kamaraq apaykachan, p'achakunataq k'iwikusqa apaykachasqa kanku, chhika kaq mana willkurunanpaq apaymanta. Pachamama kawsayninman allin kaq materialkuna apaykachasqa kanku, hinallataq huch'uy volumen ima llasan kayninpiwan materialkuna llank'aymanta hinallataq apaykachaymanta (logistics) qullqi gastonkuna aslla kanku. Grafikakunaqa chinasuyu qillqaymanta (calligraphy) hinallataq puka challwa amaru punkuta phawaykuq willakuymanta hap'ikun, challwa, punku hinallataq unu nisqakunata sut'inpaq apaykachaspa.
The Recognition
About the A' Design Award Fierru Premiu
Shan Ling 3 Waqaychana Qhatuna Wasichata A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Shan Ling 3 Waqaychana Qhatuna Wasichata sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Shan Ling 3 Waqaychana Qhatuna Wasichata yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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