Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna by Angela Spindler

Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2024

Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna

by Angela Spindler

Client: Depot Creative

A' Design Award Burunsi Premiu Winner in Pilluchina Category

16,738

Verified Award Winner

Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna

Agenciaqa Sweet Victory sutiyuq marcap allinninkunata hunt'aqlla rikuchiq propuestanta ruwarqan. Atipay simikunata kamarqaku. Estrategico simina identidadmantawan willakuymantawan, pukllaylla rikuy identidadta ruwarqaku, Grumpy Bums marca mascotas-kunata siq'icharqaku, chaynallataq ruwasqakuna paquetinkunata digitalwan activos-kunatapas diseñarqaku. Marcaq saphi valorninkunawan - sumaq allin kawsay, kuska kay, mana sasachakuyniyuq ch'aqway - agenciaqa paquetinkunata ruwarqan chaykunam kanka kusikuyniyuq pukllayllapaq experiencia, ayllkunata tantachispa t'anta ruwaspa.

The Recognition

About the A' Design Award Burunsi Premiu

Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Grumpy Bums Wawa-kunap T'anta Ruwaynin-paq Kit-kuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler