Eisuke Tachikawa nisqap Jo Chu NAORAI JOCHU diseñon

Eisuke Tachikawa nisqap Jo Chu NAORAI JOCHU diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Jo Chu NAORAI JOCHU

Eisuke Tachikawa rurasqa

Mañakuq: Naorai Co., Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#157858 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jo Chu NAORAI JOCHU nisqamanta

Naorai musuq rikchaywan sake ruwarqa, mana q'uñiwan destilaspa, chayraykur sakepa mikhuyninpas allin kachkan. Japón kawsaypa ukhu kayninta, thak kaynintapas rikuchinapaq, "shide" (papel cintakuna) nisqata llamk'achikun k'anchaq kitita willanankupaq. Sakepa sumaq kayninta rikuchinapaq, Nosigner unu hunt'asqa globopa rikch'ayninta qatirqa, hawanta ñit'iywan ruwasqata, hinaspa chuyachisqa yaku sut'uykunapa urmamuynin pachanmanta willakurqa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Jo Chu NAORAI JOCHU A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jo Chu NAORAI JOCHU ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jo Chu NAORAI JOCHU achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Tupukuna & P'istuy: 11cm x 11cm x 25.5cm/Outer dimensions of box
Diseño Sasachakuy: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Kallpachay: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Huñu Runakuna: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto