HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2024

HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #158808

View at A' Design Award Press Release Award Badge

Colors

The Design

About HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa

HLJ Nine and Eighteen Natures of China nisqaqa Heilongjiang suyumanta qura yura hinallataq uywakunamanta hurqusqa hampi ruruchikunapaq wank'una (packaging) qutum. Kay wank'unaqa unanchaq llimp'ikunata, ñawpa awki qillqa (caligrafía) ruwayta, hinallataq huk kaqlla siq'i ruwaytawan llamk'achin, sapa raw material nisqata chiqanta hinallataq usqhaylla riqsichinanpaq. Wank'una ch'uspakunaqa sinchi qhatu kartunmanta ruwasqa kanku, mana llipipiq laminación nisqawan hinallataq umachasqa (embossing) tukusqa, chaymi qillqakunapa siq'ikunapa llamiyninta aswan kallpachan. Akllasqa siqikunapim quri raphi ñit'iy (foil stamping) yapasqa kachkan. Kay qutum huk kaqlla riqsichikuq rikch'ayta waqaychan, chaywanpas sapa rurusqa producto sapanpi riqsisqallapuni kananpaq.

The Recognition

About the A' Design Award Qullqi Premiu

HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. HLJ Nine And Eighteen Natures of China Rurasqa Producto Wank'unapaq Ch'uspa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu