Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa by Lance Francisco

Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2024

Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa

by Lance Francisco

Client: Lance Francisco

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa

Kurimu nisqaqa huk q'ipichisqa diseñom, pint tupuyniyuq q'ipichisqapi rantikuq allin sunqu rit'ita (premium ice cream) waqaychanapaq ruwasqa. Kay diseñoqa japonés sasachakuyniyuq (minimalismo) yuyaymanawasqanta rikuchin, sapa mikhuna qapaqchaymanta huk pisi sut'i siq'ichaywan. Qhilla papelmanta (paperboard) allin ruwasqa akllakurqa kallpachaq kananpaq, siq'ichaykunataq digital software nisqawan ruwakurqa. Offset nisqa imprentawan llimphikuna kikin kanankupaq apaykachakurqa, chaymantataq prototipokunaqa allin llamk'anankupaq wateqasqa karqa. Pisi patarichiy (layout) qhipa saqiwaqmi q'ipichisqapi qhawariyta churayta, aswanpas ministisqa willakuykunatapas rikuchispa. Chayjina tukukuyqa marka nisqamanta ruwaykamayoq (artesanal) kayninta sut'inchan.

The Recognition

About the A' Design Award Burunsi Premiu

Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Kurimu Ice Cream Rakichisqa Sunqu Rit'i (Ice Cream) Q'ipichisqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.