Cansu Dagbagli Ferreira nisqap Heti Markay hinaspa Q'ipichiy diseñon

Cansu Dagbagli Ferreira nisqap Heti Markay hinaspa Q'ipichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

Heti Markay hinaspa Q'ipichiy

Cansu Dagbagli Ferreira rurasqa

Mañakuq: Cansu Dagbagli Ferreira

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

17,393

Taripasqa Premio Atipaq

#158924 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Heti Markay hinaspa Q'ipichiy nisqamanta

Heti, Dakota simipi Wasi nisqa sutimanta sutiyasqa, ukyanakuna qun chaykunam wasipa sonqonta rikuchinku natural samayasqa malliykunawan, Norte Americapi ñawpaq yurakunata raymichakuspa. Kay runakuna allinyachiq markaqa huk rakinmanta qolqeninkumanta ayllu llaqtakunata yanapananpaq qon. Mana Sasachakuyniyuq Yachay, markaypa yuyayninpi, ñawpaqpa kawsayninpa rikch'ayninkunata malliykunatawan rikuchin, q'ipiyninqa Dakota ruwaypa geometrico tupanakuyninmanta yuyaychasqa kaptinmi tinkuyta kuskanakuytawan willan. Ruwayqa huk llimpilla paletata llimp'i kallpachiykunawan tantachin, ñawpaq kawsaypa ruwayninpa ukhuyninta kunan pacha contextopi pisiyachaspa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Heti Markay hinaspa Q'ipichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Heti Markay hinaspa Q'ipichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Heti Markay hinaspa Q'ipichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Tupukuna & P'istuy: 12 oz can label dimensions are 151 x 195 mm
Etiquetakuna: native, indigenous, social, infused, drink, illustration
Ruway Tecnología: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Diseño Sasachakuy: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
T'aqwiy: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Kallpachay: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Llamk'ay Pacha: 8 months, 2023-2024, United States and France
Purichiy Puriy: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery