Heti Markay hinaspa Q'ipichiy by Cansu Dagbagli Ferreira

Heti Markay hinaspa Q'ipichiy by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2024

Heti Markay hinaspa Q'ipichiy

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Heti Markay hinaspa Q'ipichiy

Heti, Dakota simipi Wasi nisqa sutimanta sutiyasqa, ukyanakuna qun chaykunam wasipa sonqonta rikuchinku natural samayasqa malliykunawan, Norte Americapi ñawpaq yurakunata raymichakuspa. Kay runakuna allinyachiq markaqa huk rakinmanta qolqeninkumanta ayllu llaqtakunata yanapananpaq qon. Mana Sasachakuyniyuq Yachay, markaypa yuyayninpi, ñawpaqpa kawsayninpa rikch'ayninkunata malliykunatawan rikuchin, q'ipiyninqa Dakota ruwaypa geometrico tupanakuyninmanta yuyaychasqa kaptinmi tinkuyta kuskanakuytawan willan. Ruwayqa huk llimpilla paletata llimp'i kallpachiykunawan tantachin, ñawpaq kawsaypa ruwayninpa ukhuyninta kunan pacha contextopi pisiyachaspa.

The Recognition

About the A' Design Award Burunsi Premiu

Heti Markay hinaspa Q'ipichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Heti Markay hinaspa Q'ipichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Heti Markay hinaspa Q'ipichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery