Peng Guozhi nisqap Green Field Watchmen Arroz Churana Wankichay diseñon

Peng Guozhi nisqap Green Field Watchmen Arroz Churana Wankichay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2024

Green Field Watchmen Arroz Churana Wankichay

Peng Guozhi rurasqa

Mañakuq: Peng Guozhi Strategic Packaging Studio

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

32,924

Taripasqa Premio Atipaq

#159138 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Green Field Watchmen Arroz Churana Wankichay nisqamanta

Kay ecológico nisqa arrozpa churana wankichay ruwayninqa ukhu yuyaymanaykunapi sapichasqa kachkan. China suyupa qullqi kawsaynin utqaylla wiñaptin, Chinapi rantiqkunaqa arrozta rantispaqa allin kayninta hinallataq miski kayninta ñawpaqta qhawanku. Ecológico arroz marcakunaqa allin kayllanta rikuchisqankuta, miski kaypa aswan hatun chaninta mana riqsispanku, chayta rikuspa, ruwaq huñuqa marcata Green Field Watchmen sutiyarqan. Huñuqa ecológico arrozqa aswan miski kasqanta rantichinapaq rikuchin, chaytaqmi kay ruwaykuna huñupi rikukun.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Green Field Watchmen Arroz Churana Wankichay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Green Field Watchmen Arroz Churana Wankichay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Green Field Watchmen Arroz Churana Wankichay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Tupukuna & P'istuy: Width 245mm xDepth 90mm x Height 340mm
Etiquetakuna: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Ruway Tecnología: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Diseño Sasachakuy: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
T'aqwiy: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Kallpachay: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Llamk'ay Pacha: October 2023,launched in Hangzhou, China.
Purichiy Puriy: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Huñu Runakuna: Peng GuoZhi