Randle Soda Yaku by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2024

Randle Soda Yaku

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award Fierru Premiu Winner in Pilluchina Category

15,815

Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Soda Yaku

Kay qʼipi ruwaypa yuyayninqa runakunaq umapi uyarinakunawan takiyta uyarispa kusikuyninkuta rikuchin. Ruraqaqa wayna kawsay, qhali kay, kusikuy ima nisqata apamun. Wayna runakunaq rantiy munayninman hina rurasqa. Soda yakuqa ukunchikpa acido, base ima kaqkunata allin tupachin, qhali kayta taripananpaq. Siq'i ruwaypiqa muyuq runaq kurpunkuna umankuwanwan patapin churasqa, tupayta qawachin. Inglés simipi 'Soda' nisqap qillqasqanpiqa, A qillqaqa kimsa qillqakunata yanapan, tupay pukllay hina rikch'akun, munay hinaspa rikuypi acido base tupayta yachaychin.

The Recognition

About the A' Design Award Fierru Premiu

Randle Soda Yaku A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Randle Soda Yaku sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Randle Soda Yaku yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang