Burunsi Pilluchina · 2024
Pepsi X Spotify Ruwana Kaq: Upyanapaq Waqaychana
by PepsiCo Design and Innovation
- A' Design Award Burunsi Premiu 2024 in Pilluchina
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Ruwana Kaq: Upyanapaq Waqaychana
Qillqasqa Simi: Pepsi x Spotify nisqaqa huk sapaq kutilla ruwasqa upyana lata diseñom, Egipto llaqtapi tiyaq runakunapaq ruwasqa. Kay ruwasqaqa Pepsi-pa hinallataq Spotify-pa rikchayninkunata kikin yupaywan tinkuchin. Sinchi Pepsi anqas llimp'iwan Spotify-pa hinallataq Egipto-pi rap takiy kawsaypa q'umir llimp'inwan chaqrusqa kashan. Qhipa unanchaqa "glitch" nisqa dibujuswan, rakisqa papel patakunawan, maki qillqasqa takiy simikunawan ima ruwasqa. Latapi churasqa QR unanchaqa runakunata uyarichin huk Pepsi takiyta, "cashback" nisqa qullqi kutichiy ruwaywan ruwasqata. Latawan kuska huk "influencer kit" nisqapas ruwasqa karan.
About the A' Design Award Burunsi Premiu
Pepsi X Spotify Ruwana Kaq: Upyanapaq Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pepsi X Spotify Ruwana Kaq: Upyanapaq Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pepsi X Spotify Ruwana Kaq: Upyanapaq Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
