PepsiCo Design and Innovation nisqap Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.
QullqiPilluchina· 2024
Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging)
PepsiCo Design and Innovation rurasqa
Mañakuq: PepsiCo
Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq
Taripasqa Premio Atipaq
#159649 nisqapaq Premio Kayninta TaripayDiseñomanta
Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging) nisqamanta
Pepsi Big Football Event LTO nisqaqa huk pisi pachallapaq qusqa upyana q'ipichana ruwaymi, 2022 watapi Qatar suyupi ruwasqa hatun futbol atipanakuypaq kamarisqa. Kay q'ipichanaqa chiqap futbol munaqkunap fotokunata rikuchin, imaymana suyukunamanta runakunata, pukllay pachapi hatun kusikuyninkuta hap'ispa. Chay fotokunaman llimp'i filtrokunata churakurqan, futbol munaqkunap uyankuta llimp'iy yachayninkuta yuyarichinapaq hinaspa huk arte hina rikch'ayta qunapaq. Chayman tupaq hatun rikch'aykuna animacionkunapas chay kikin llimp'isqa rimayta mast'arinku. Kaypa munayninqa kay hatun pukllay pachapi marcata chay llaqtapi futbol munaqkunawan t'inkiymi.
Riqsichiy
A' Design Award Qullqi Premiu nisqamanta
Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging) A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging) ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pepsi Big Football Event LTO Upyana Q'ipichana (Beverage Packaging) achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Kallpachay
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
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Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
