Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging) by Shen Duan

Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging) by Shen Duan is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2024

Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging)

by Shen Duan

Client: Eco Surecare

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging)

Eco Surecare nisqaqa warmikunapa ukhu p'achanpaq wisq'ana rikch'aynin ruwasqa (design) kanmi. Kay wisq'anaqa pisi rikch'aykunawan (minimalista) ruwasqa, sumaq llimp'ikunawan, chaymantapas sasa mana askha siq'ikunawan. Kay wisq'anaqa hukllawan (kikin qillqa qara) ruwasqa, mana ñut'uwan (glue) k'askachisqachu, chayrayku qillqa qara aswan pisita apaykachan. Wisq'ana kinraynin kimsa k'uchuyuq (triangular) hina rikch'arisqa kachkan, chayrayku wisq'anakunata huk pataman huk patawan wakichispa churayta atinku, chaymanta apana kaqmanta pisi kaqllaman tikrakun, phishqa kaqmanta hukmi. Wisq'anaqa mit'anakuq (recyclable) ima ñut'uyakuq (degradable) qillqa qarawan ruwasqa. Ukhunpitaq qhali kawsaymanta willakuy qillqa churasqa kachkan, wisq'ana kicharisqa kaqtin rikhurin.

The Recognition

About the A' Design Award Fierru Premiu

Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Eco Surecare Ukhu p'achata Wisq'ana (Underwear Packaging) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Dimensions & Packaging: Width 168mm x Depth 32mm x Height 150mm
Tags: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Production Technology: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Design Challenge: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Research: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Inspiration: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Project Duration: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Operation Flow: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Image Credits: Photographer/Designer Shen Duan