Burunsi Pilluchina · 2024
Extra Melty Upgrade Menta Phatma
- A' Design Award Burunsi Premiu 2024 in Pilluchina
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
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About Extra Melty Upgrade Menta Phatma
Diseño huñuqa ch'ullunku llulluykachaq yuyaymanta muyurispa llank'arqa, chaymi rikhurichin productupa llakiy qichuy atiyninta. Mañakusqa karqa EXTRA logowan swoosh nisqatapas waqaychanapaq, riqsisqa marca elementukuna hina, chayraykun diseño huñuqa swoosh nisqata visualmente esqui ñanman tikrachinku, maypichus siq'isqa rikch'aq kusikunman escenata paqarichinanpaq, temata qatispa. Qhawarikunmi imaynatas ch'unchuyqa aswan sabor yachachiymantaqa, kuyuq snowboard hina willakuyta hunt'achispa. Munakun menta malliypi esquiaq experienciata simipi consumidurkunapa yuyayninkupi ima apamunanpaq.
About the A' Design Award Burunsi Premiu
Extra Melty Upgrade Menta Phatma A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Extra Melty Upgrade Menta Phatma sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Extra Melty Upgrade Menta Phatma mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
