Judinstrom Beer Cerveza Waqaychana by Olha Takhtarova

Judinstrom Beer Cerveza Waqaychana by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2024

Judinstrom Beer Cerveza Waqaychana

by Olha Takhtarova

Client: SOTB and D

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #160960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Judinstrom Beer Cerveza Waqaychana

Judinstrom Cervezaqa Canadá suyu Montreal llaqtapi kaq huk cerveza ruwaq wasipaq waqaychanata diseñasqa karqan. Kay waqaychanaqa huk 473 ml aluminio latata servichikun, 5 kaq 8 pulgada tupuyniyuq etiquetawan, flexografía nisqa imprimiywan ruwasqa. Escandinavia suyu ñawpaq dibujosqa kunan pachaman tukuchisqa rikch'arin, plano nisqa gráfico illustraciónkunawan hinaspa chaki chakiman hinallataq k'uchunkunaman rikch'akuq letra tipowan. Colorninkunaqa yana-anqas, uqi tunuykuna, hinaspa yuraqwan tupachisqa kanku. Kay minimalista diseñoqa marca sutinta, cerveza laya nisqata, hinaspa alcohol kantidadninta ñawinchana kaqllapi qhipanchan, ichaqa huk kuska visual núcleoqa qhipa cerveza layakunatapas kay rango nisqaman yapayta atin.

The Recognition

About the A' Design Award Fierru Premiu

Judinstrom Beer Cerveza Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Judinstrom Beer Cerveza Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Judinstrom Beer Cerveza Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.