Mahjong Lucky Coffee Kaphe Waqaychana by Wenduan Su

Mahjong Lucky Coffee Kaphe Waqaychana by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2025

Mahjong Lucky Coffee Kaphe Waqaychana

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kaphe Waqaychana

Mahjong Lucky Coffee nisqaqa kaphe waqaychanapaq disiñum, "mahjong" nisqa chinasuyu pukllaymanta rikch'arisqa. Sapa wallqipi huk killapaq kaphe kachkan, iskay makimanta mahjong t'ikakunawan kuska. Huk maki "atipaq maki" hina churasqa kachkan. Iskay kaq makitaqmi rantiqmanmi tukuchin, imaraykuchus sapa kaphe rakiy huk t'ikahina aysasqa kachkan, chaymantapas dibujunqa mana rikuyta atinchu wallqichisqa mana kicharisqa kachkanankama. Q'illu-puka anchata ancha llimp'i, hina wayna simikunawan qillqasqa, wayna rantiqkunapaq apaykachasqa. Iskay mallikunam kachkan. Kay waqaychanaqa sapa p'unchay ruwayta pukllayman tikrachin.

The Recognition

About the A' Design Award Burunsi Premiu

Mahjong Lucky Coffee Kaphe Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Mahjong Lucky Coffee Kaphe Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Mahjong Lucky Coffee Kaphe Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.