Easeye Mikhuna Yapaq Hampi Churana Wakichiy by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2025
Easeye Mikhuna Yapaq Hampi Churana Wakichiy
Client: Creative Department of BYHEALTH Co., Ltd.
A' Design Award Qullqi Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #163245The Design
About Easeye Mikhuna Yapaq Hampi Churana Wakichiy
Easeye nisqaqa wawakunapaq ñawi kallpachaq mikhuna yapaqpa churanan wakichiymi. Munay uywakunapa siq'inkunaqa ñawpaq hampi churanakunapa rikch'ayninta rantinku, hinaspa wawakunapa hampiman rikch'akuq imakunamanta manchakuyninta pisiyachinku. Uywakunapa k'anchaq ñawinkunaqa qhawachikunku hinaspa kay ruwasqapa ñawipaq allin kayninta rikuchinku. Marca sutipi e qillqaqa hatun ñawi hina siq'isqam kachkan. Botellapa kirpananqa kimsa llimp'iyuq injección molde nisqawan ruwasqam. 13 mm aysana muyuqa facilllatam llik'ikun, hinaspa killa rikch'ayniyuq kirpanaqa huk makillawan kicharikun. Kirpanaqa botellaman hap'ipakusqallam qhipakun mana chinkananpaq.
The Recognition
About the A' Design Award Qullqi Premiu
Easeye Mikhuna Yapaq Hampi Churana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Easeye Mikhuna Yapaq Hampi Churana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Easeye Mikhuna Yapaq Hampi Churana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Dimensions & Packaging
- Length 50mm x width 50mm x height 107mm
- Tags
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Production Technology
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Design Challenge
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Research
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiration
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Project Duration
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Operation Flow
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patents
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Team Members
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Image Credits
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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