Qullqi Pilluchina · 2025
West Lake Beer Cerveza Churanapaq Empaque
by China Resources Snow Breweries
- A' Design Award Qullqi Premiu 2025 in Pilluchina
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 28,322
- Verification code C9862E662D · Verify this award
Colors
About West Lake Beer Cerveza Churanapaq Empaque
West Lake Beer nisqaqa botellapi cerveza empaquepaq ruwasqa diseñom. Kay diseñoqa Hangzhou llaqtapi West Lake qucha rikch'aymanta hap'in, chaypi P'akisqa Chaka (Broken Bridge) hinallataq Kimsa Quchakuna Killata Rikuchiq (Three Ponds Mirroring the Moon) nisqakunata abstracto rikuna unanchakuna hina t'ikrachispa. Qillqa tipografiyaqa sello qillqa estilota Song dinastiya qillqana estilowan huñun. Hawa cajaqa quri stampaduwan hinallataq mana lliphlliq (matte) llimp'iwan tukusqa kachkan, chaywan llamp'u llamiykuy kananpaq. Botellaqa allin kaq q'umir qispimanta ruwasqa, chayqa ultravioleta k'anchayta hark'an hinaspa cervezapa miskinta waqaychayta yanapan. Botellapi rikuchisqa rumi torrekunaqa sapa miskipa kallpanta rikuchin.
About the A' Design Award Qullqi Premiu
West Lake Beer Cerveza Churanapaq Empaque A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. West Lake Beer Cerveza Churanapaq Empaque ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. West Lake Beer Cerveza Churanapaq Empaque achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensions & Packaging
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tags
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Production Technology
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Design Challenge
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Research
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspiration
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Project Duration
- The project was designed and developed in December 2022 in Beijing.
- Operation Flow
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
