Yangchao Wu nisqap Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging diseñon

Yangchao Wu nisqap Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2025

Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging

Yangchao Wu rurasqa

Mañakuq: Yangchao Wu

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

24,550

Taripasqa Premio Atipaq

#164285 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging nisqamanta

Colorful Zhangzhou nisqaqa huk llaqtapa marcanpaq ruwasqa wankuna hinaspa riqsichikuy sistemam. Kay diseñoqa huk qhawana riqsichikuy sistemata, regalo wankunakunata, huk offline yachaykuna espaciota hinaspa huk online kawsay servicio plataformata hunt'an. Puka llimp'i hinaspa daffodil t'ika hatun temakuna hina apaykachasqa kanku, chay llaqtapa ñawpa kawsayninmanta, costumbreninkunamanta hinaspa wasi ruway pautankunamanta hap'ispa. Sapaq temakunam paqarichisqa kanku mooncake mikhunakunapaq, tepaq hinaspa yuyarina apachikunapaq hina ruruqkunapaq. Sapa cajaqa 260 mm anchoyuq, 260 mm ukhuyuq hinaspa 140 mm sayayniyuqmi. Musuq wankuna estructurakunaqa astawan allinta amachanku apachiy pachapi, hinaspa mama pachata amachaq materialkunam apaykachasqa kanku.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Colorful Zhangzhou Marca Ruruq Wankunapaq Packaging achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Tupukuna & P'istuy: Width 260 mm x Depth 260 mm x Height 140 mm
Etiquetakuna: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Ruway Tecnología: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Diseño Sasachakuy: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
T'aqwiy: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Kallpachay: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Llamk'ay Pacha: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Purichiy Puriy: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Huñu Runakuna: Chief Designer: Yangchao Wu
Siq'i Hayñikuna: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.