Avoya Vidrio Pakana by Sule Esra Cetinkaya

Avoya Vidrio Pakana by Sule Esra Cetinkaya is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2025

Avoya Vidrio Pakana

by Sule Esra Cetinkaya

Client: Avoya

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Avoya Vidrio Pakana

Avoya mineral yaku botellaqa ch'uya kayta, chaninchasqa kayta, musuqyachiy kaytapas rikuchin. Sumaq ichhu hina formañ allin hap'inapaq ruwayta kallpachan, yakuq puriy kayninta rikuchispa. Etiquetaqa muyuriq rikuchikunayuq, musuqyachiy muyukunata, ashkha mineralwan yakuq kawsarichiq sonqontapas rikuchispa. Allin calidad extra ch'uya vidriowan ruwasqa, anqas hinaspa q'umir llinphikunawan akllana, allin contenidota waqaychaspa sumaq rikuyniyuq kachkan. Ch'uyanchasqa kaypas k'anchaypa pukllaynin ch'uya kayta qawachin, kunan pacha sumaqchayta pachamamaq kutichiy atiyniwanpas tantachispa.

The Recognition

About the A' Design Award Burunsi Premiu

Avoya Vidrio Pakana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Avoya Vidrio Pakana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Avoya Vidrio Pakana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensions & Packaging: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tags: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Production Technology: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Design Challenge: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Research: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspiration: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Project Duration: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Operation Flow: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Team Members: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch