Eugene Wysota and Helen Trophimova nisqap Fabrika Coffee P'akina diseñon

Eugene Wysota and Helen Trophimova nisqap Fabrika Coffee P'akina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2025

Fabrika Coffee P'akina

Eugene Wysota and Helen Trophimova rurasqa

Mañakuq: Shokoladnitsa

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#164694 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Fabrika Coffee P'akina nisqamanta

Kay p'akinap aswan rikurinakuynin kanmi kuchusqa t'uqu café kutanapa kuchukunaman rikchakusqa. Kay diseño nisqaqa café murukunata rikuchinan, huk sapalla qhawayniyuqta quspa, rurupa natural allin kayninta rikuchispa. Allinta akllasqa llimp'ikunaqa café chaqruykunata t'aqan hinaspa p'akinapa qhatupa munaynintataq yapan. Qillqakunapa churasqanqa sut'i hinaspa pisi willaykunata qun k'uchiypa gradopi, malliy qhawariyninkuna, pakarisqanmantawan, llapanqa ch'uya pisi rikuywan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Fabrika Coffee P'akina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Fabrika Coffee P'akina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Fabrika Coffee P'akina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Tupukuna & P'istuy: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Etiquetakuna: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ruway Tecnología: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Diseño Sasachakuy: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
T'aqwiy: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Kallpachay: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Llamk'ay Pacha: The project started in January 2022 in Moscow and was completed in May 2022
Purichiy Puriy: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patentekuna: Trademark by Shokoladnitsa LLC.
Huñu Runakuna: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Siq'i Hayñikuna: mockups by Creatsy