Du Qingyu and Zhang Jun nisqap Joy To Go Kʼipiña Ruway diseñon

Du Qingyu and Zhang Jun nisqap Joy To Go Kʼipiña Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2025

Joy To Go Kʼipiña Ruway

Du Qingyu and Zhang Jun rurasqa

Mañakuq: Joy Studio

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#165104 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Joy To Go Kʼipiña Ruway nisqamanta

Kay Joy To Go utqaylla mikhuna apachiy kʼipinaqa huk kusi wawachakunawan (Joy sutiyuq IP karakterwan) mikhunawan tantachin, llapa kʼipina sistemapi huk allin ruwaykunata ruraspa. Kay pukllana elementokunaqa mana pukllayllapaqchu kanku, aswanqa kʼipinakunaq kichayninta rikuchinku. Ejemplopaq, hamburguesa umanpi apaq wawachaqa hamburguesa kʼipinanpi rikukun. Aswan ingredientekuna pisillapi rikukunqa runakuna tapata kichaptinkuqa. Chaymantaqa, kʼipinakunataqa wakmantapas llamkʼachikunmanmi, imaynachus diseñokunaqa chʼiqichisqa kanman marcador librokunata ruwananpaq, chaymi yanapan pachamamata waqaychayta yachachinapaq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Joy To Go Kʼipiña Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Joy To Go Kʼipiña Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Joy To Go Kʼipiña Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Tupukuna & P'istuy: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Etiquetakuna: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Ruway Tecnología: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Diseño Sasachakuy: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
T'aqwiy: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Kallpachay: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Llamk'ay Pacha: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Purichiy Puriy: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Huñu Runakuna: Du Qingyu
Zhang Jun
Siq'i Hayñikuna: Du Qingyu