Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2025

Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Colors

The Design

About Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu

Qillqasqa Simi: Cacao Odyssey nisqaqa yana chukulati barrakunapaq waqaychana qutukunam kan. Tawa qutukunam tawa yachachikuykunata rikuchin: Paqarisqan, Mast'arisqan, Tukuy Pachapi Puriynin, hinaspa Wiñay Kawsayninpaq Allin Kayninta. Sapa yachachikuyqa huk mikuy ñisqawan tupachisqam kan: kaq kaqllan, quchapa qachinwan, sach'a rurunwan, hinaspa mintawan. Huk'aq llaqtakunamanta hinaspa pachakkunamanta rimay unanchakuna, hina Azteca qillqaykuna hinaspa Europa mozaicokuna, cacaopa willakuyninta rikuchin. Sayasqa qutuqa 100 kuti 100 kuti 148 milimetrosniyuqmi, barrakunata sayaq kaqta hap'in aswan sut'illa hinaspa allinta rikuchinapaq. Recicladu papil, mana millay pinturakunawan hinaspa qatawaykunawan llamk'achisqam kan.

The Recognition

About the A' Design Award Fierru Premiu

Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Cacao Odyssey Ñawpaq Ruray: Waqaychana Qutu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng