Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja by Tao Ran

Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2025

Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Burunsi Premiu Winner in Pilluchina Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja

China nacion Zodiaco nisqa uywakunapa dibujonkuna kay Qupuy Cajapi rikhurin, china zodiaco muñecakunapaq ruwasqa. Zodiaco uywakuna mana ñawpa dibujo yachaywanchu ruwasqa, aswanpas llanu siq'ikunawan rikch'arichisqa. Sapa dibujo llanulla, sut'illa rikch'akun, ñawpa yuyaykunata kunan pacha rikch'ay simiwan tinkuchispa. Hawa cajaqa 1000g qillu qara papelmanta ruwasqa, 128g rit'i yuraq papelwan, q'uñi sellowan (hot stamping) allichasqa. Ukhu cajataq 500g qillu qara papelmanta, 128g rit'i yuraq papelwan, q'uñi sellowan hinaspa allin ruwasqa EVA nisqa bandejawan kachkan. Kay cajaqa amigokunaman qunapaq ruwasqa.

The Recognition

About the A' Design Award Burunsi Premiu

Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Chinese Zodiac Gift Box Qullqi Wasichakuna Qupuy Caja mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.