Quri Pilluchina · 2025
Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño
by PepsiCo Design and Innovation
- A' Design Award Quri Premiu 2025 in Pilluchina
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño
Hard Dew 2024 nisqaqa huk churana diseñom, kuraq runakunapaq ruwasqa, upyanallapaq kaq machasqa upyanapaq. Kay diseñoqa Mountain Dew marcapa kallpanta kuraq runakunaman qhawarichisqa hina mast'arin. Estados Unidos nisqapaq versionqa biker tatuaje arte nisqamanta hap'ikun. Asia-Pacífico nisqapaq versionñataq chay kikin yuyayta huk dragón nisqawan wiñachin, chaypas huk riqsisqa tatuaje ruwaymi. Dragonqa k'anchaq anqas llimp'iwan lliphlliq q'umir llimp'iwan rikuchisqa kachkan, chaywan churanaqa kallpayuq kawsayniyuq hina rikukunanpaq. Kay churanaqa riqsisqa marcapa kayninta kuraq upyaqkunaman riqsichinanpaqmi ruwasqa.
About the A' Design Award Quri Premiu
Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
