Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa) by PepsiCo Design and Innovation

Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2025

Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa)

by PepsiCo Design and Innovation

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #169618

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa)

YumYum nisqaqa Nigeria llaqtapi rantikuq sausage roll nisqa mikhunapaq wayqusqan diseñonmi. Kay diseñoqa llaqtapa kusisqa hatun qatuninkunamanta yuyaymanasqa hamun. Ancha munay llimphikunam wayqusqapi rikhurin, chaypin q'illu llimphi logotipopaq churasqa kashan. Hatun, sinchi qillqasqa letrakunam kikin wayqusqaman churasqa, sutin sut'illa rikhurinanpaq. Wayqusqapi huk ventana kanmi, ukhupi kaq mikhunata rikuchinanpaq. Kay wayqusqaqa runakunapaq ruwasqa kashan, pikunachus ancha utqhaylla purinku, huk facil mikhuy maskaspa.

The Recognition

About the A' Design Award Fierru Premiu

Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Yumyum Mikhuna Wayqusqa (Snack Mikhuna Wayqusqa) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
Inspiration: Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Read the Press Release