David Kantor nisqap Marlenka P'akina diseñon

David Kantor nisqap Marlenka P'akina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2025

Marlenka P'akina

David Kantor rurasqa

Mañakuq: Marlenka International s.r.o.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#170016 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Marlenka P'akina nisqamanta

Marlenka p'akina musuqyachiyqa ch'uya, sapan ruwaymi, estante nisqapi sinchi rikukunanta, tukuy rurukuna t'aqapi sut'i t'aqanakunantapas qhawachin. P'akina sistemaqa imaymana tortakunapaq, mielwan ruwasqa misk'ikunapaqmi ruwasqa, kamachisqa ñanwan malliqkunata, formatukunata, hatun-uchuynintapas t'aqanampaq. Aswan allin qhaway sumaq kayqa rurupa munay kayninta yapan, musuq materiyalkunawan ñawpaqman puriq imprimiy tecnologiakunawan ancha allin kayninta qhawachin. Allinchasqa ruwayqa rantikunaq experiencianta huqarichispa, Marlenka marcaq kaqninta qhatupipas sayayninta kallpachan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Marlenka P'akina A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Marlenka P'akina sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Marlenka P'akina mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Tupukuna & P'istuy: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etiquetakuna: marlenka, redesign, packaging,
Ruway Tecnología: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Diseño Sasachakuy: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
T'aqwiy: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Kallpachay: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Llamk'ay Pacha: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Purichiy Puriy: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Huñu Runakuna: David Kantor
Radek Vysocký
Vojtěch Halamíček
Siq'i Hayñikuna: David Kantor
Petr Vaněk