Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu by Sajad Izadi

Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2025

Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu

by Sajad Izadi

Client: Abra Mode

A' Design Award Fierru Premiu Winner in Pilluchina Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu

Qillqasqa Qelqa: Abra Mode nisqaqa huk wantu waqaychanam pantyhose nisqapaq. Wantuqa cartón nisqamanta ruwasqam, crema chayri qori rikch'aq llimp'ipi, sumaq thak kayta, llamp'u kayta, hinallataq allin qhapaq kayta rikuchinanpaq akllasqa. Huk t'oqoqa warmi chaki wichq'asqa hina rikch'aqta moldewan ruwasqa, tela rikuchinanpaq, ima textura, sinchi kayninta, hinallataq llimp'inta rikuchispa. Kay t'oqoqa mana necesitanchu wak wantuta imprimiyta sapa llimp'i chayri diseñopaq. Qatan llimp'iqa yakumanta ruwasqam, mate kaq, recicla atiyniyuq, hinallataq mana dedopa señalninta saqinchu qhawariypi. Wantuqa 138 mm ancha, 25 mm ukhu, hinallataq 240 mm sayay tupun kan. Wichqasqa kaynin producto-ta hark'an polvomanta hinallataq maquiaykunamanta tiendakunapi.

The Recognition

About the A' Design Award Fierru Premiu

Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Abra Mode Ñawpaq Ruray: Pantyhose Waqaychana Wantu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi