Mohsen Koofiani nisqap Daity Ruwayniyuq Chiri Mikhuna diseñon

Mohsen Koofiani nisqap Daity Ruwayniyuq Chiri Mikhuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2025

Daity Ruwayniyuq Chiri Mikhuna

Mohsen Koofiani rurasqa

Mañakuq: Zarrin Ghazal Co. - DAITY Ice cream

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

13,599

Taripasqa Premio Atipaq

#170509 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Daity Ruwayniyuq Chiri Mikhuna nisqamanta

Kay ruwanaqa musuq kallpayuq pop-art layapi ruwasqa. Chʼuya ruphay pachapa llimp'inkuna hatun ñawinchanaypaq qillqanawan huñusqa kay ruwanapa principal kaynin, usqhay willayta uyariqkunaman apachispa. Akllasqa llimp'ikunaqa productokunapa malliyninkunamanta, ñawiwan wawapaq munanaypaq, wayna sipashipaq kusiypaq yuyayninta quspa, runakuraqpaqtaq allin kaynintatawan qhali kayninta yachachispa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Daity Ruwayniyuq Chiri Mikhuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Daity Ruwayniyuq Chiri Mikhuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Daity Ruwayniyuq Chiri Mikhuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Tupukuna & P'istuy: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Etiquetakuna: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Ruway Tecnología: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Diseño Sasachakuy: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
T'aqwiy: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Kallpachay: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Llamk'ay Pacha: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Purichiy Puriy: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Siq'i Hayñikuna: Creator and design Mohsen Koofiani