Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway by Sha Feng and Jiayi Lu

Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2025

Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway

by Sha Feng and Jiayi Lu

Client: Vitartissimi

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #170587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway

Whispers of Ink nisqaqa huk q'apaq ruwaykunapaq churana ruwaymi, chaypin kachkan q'apaq velakuna, puriypaq incienso k'aspikuna hinallataq yeso rumikuna q'apayta ch'iqirichiqkuna. Kay ruwaykunataqa unay Chino ñawpa yachaykunawanmi ruwasqa kachkan. Churanapiqa magnolia t'ika liwru rikch'ayta apaykachan, k'allmakunataq raphikunataq Jiangnan huertakunapi magnolia sach'akunamanta hap'isqa kachkan. T'ikaq rikch'ayninqa huk kichasqa liwru raphiman tukusqa. Velaq churananqa makiwan ñañu siq'ikunawan siq'isqa, hinaspa q'umir q'achu llimp'iwan llusisqa kachkan. Sapaq llimp'i imprentawan hinallataq letterpress q'apisqa ruwaywanmi ruwasqa kachkan.

The Recognition

About the A' Design Award Quri Premiu

Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Whispers of Ink Q'apaq Kaqkunapaq Churana Ruway munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.